Tribune Company

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Creative Service Marketing Director

Creative Service Marketing Director

Job ID 
2017-46043
Location 
US-MO-Kansas City
Category 
Marketing/Creative Services
Posted Date 
7/21/2017

More information about this job

Overview

The CSD at Fox4 is both creative and strategic. Able to originate and execute messaging that breaks apart from the pack while moving the station’s brand forward on all media. Must be a terrific collaborator and motivator of creative teams and individuals. Should be thoroughly versed in all aspects of the creative process. Must be laser focused on the brand and able to drive on-air and digital strategies that produce measurable results. Position reports to station VP/GM.

Responsibilities

      Directs the day-to-day efforts of the creative team based on established goals.

•      Develop and boost the creative level and output of all department members.

•     Ensures that creative staff’s daily execution is focused on the strategies and objectives of established brand.

•      Inspires and leads breakthrough work that is a ‘pace-setter’ in the Kansas City market.

•       Develops creative excellence for all on-air and off-air messaging.

•       Works with news department to insure quality and consistency across all news broadcasts

•        Manages the overall branding and marketing efforts for the television station and associated digital channels, websites and apps. Marketing expertise needed in all mediums.

•        Current on all technologies and production trends

•        Handles budgeting for Creative Services. Makes capital recommendations for Creative Services hardware and software purchases.

•        Supervises purchase of outside media and social channels for station advertising and supervises the creation of branded campaigns.

•       Expertise in all aspects of social and digital media marketing.

•      Works with the networks to implement tie-ins with network programming.

•      Strong focus on broadcast news and comparative merits and value in the market.

•      Daily contact with most station departments.

•      Oversee and drive execution of community service initiatives.

•      Supervises all writers, producers and editors, including commercial production.

Qualifications

  • Minimum 10 years creative/advertising/production experience in on-air promotion at a network or major market television station including supervisory experience.
  • Undergraduate degree in advertising, marketing, communications or a related field is preferred.
  • Solid brand development experience and execution.
  • Knowledge and ability to effectively develop strategy, conceptualize ideas, supervise all aspects of original and derivative production.
  • Ability to maintain a strong and collaborative relationship with creative team and a variety of internal and external parties.

Company Info

Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.

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