Director of Sales – KTXL, Sacramento, CA
Reporting to the Vice President and General Manager the Director of Sales is responsible for maximizing revenue for Tribune Company’s KTXL station based in, Sacramento, CA. Responsible for driving key revenue streams, analyzes all sales variables to determine optimal strategic plan to achieve the revenue goals. Effective yield management, accurate forecasting, and budget creation/management (including spot television, web, mobile, and event marketing.) By policy and example, motivates, leads, and fosters a positive work environment for the entire sales department.