Digital Account Executive

US-OK-Oklahoma City
1 month ago(12/21/2017 4:16 PM)
Job ID
2017-46833

Overview

The Digital Account Executive (DAE) will report to the Digital Sales Manager and be responsible for aggressively pursuing digital media advertising sales.  The DAE will sell all of the station’s suite of digital products including display, mobile, video, social media, SEM and SEO.  We’re seeking a persuasive digital professional who is passionate about digital media trends and who will relentlessly pursue business.

Responsibilities

Core Job Functions:

  • Responsible for driving new digital sales (by assessing and facilitating the use of best practices in solutions based selling), and upselling of existing key account advertisers.
  • Develop strong relationship with each of the account executives in order to educate and grow digital revenue
  • Selling interactive, online/digital advertising solutions using metrics such as page views, ad impressions, click-throughs, time visible, and client ROI.
  • Selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), YouTube TrueView Video Ads, and Targeted Display Advertising.
  • Identifying and understanding the clients’ advertising needs and developing ideal marketing solutions.
  • Creating and delivering customized sales presentations with local account executives.

 

Qualifications

Minimum Knowledge Skills & Abilities:

Excellent written, oral and presentation skills are required.  Must possess a valid Driver's License (or be able to obtain one).  Individual must also have strong computer skills.  Knowledge of Google DFP, Google AdWords, WordPress, Second Street, Wide Orbit, and Matrix is a plus.

 

Education Requirements:

Bachelor’s Degree required. Previous sales experience preferred.

 

Statement about Other Duties:

The foregoing is not necessarily an exhaustive list of all functions essential to the job for which the employee is responsible, nor an exhaustive list of the minimum requirements and specifications necessary to perform the essential functions, including all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different functions be performed when circumstances change or exigencies require it.

 

KFOR Is An Equal Opportunity Employer 

Company Info

Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.

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