KDVR/KWGN Denver, a Tribune Broadcasting station, is looking for a creative and innovative News Topical Producer: Someone who understands local TV news and how to grab an audience with compelling news promotion spots. In this creative position you will write, produce, shoot, and edit effective daily news topical and brand image promotional spots airing in prime time and beyond.
-Breaking news and weather are always topical priorities. “A sense of what’s happening right now” is the #5 reason to watch news in Denver.
-KDVR Strategic Goals: Problem Solvers, Serving Those Who Serve, Pinpoint Weather Forecast
-KWGN Strategic Goals: Colorado’s First, 2 Your Health, Pinpoint Weather Forecast
-Consider the audience and content of the lead-in when selecting stories, but don’t pass on a great story because it doesn’t match our lead-in
-On slow news days, you’re welcome to produce a proof in place of a topical.
-We currently promote one story in a :10, and 2 stories in a :20, or one major story in a :20.
-Check the overnight ratings, promote more of what works and less of what doesn’t.
-Write short, punchy sentences that are easy to read. Be specific and generous with details. Withholding information to make viewers watch doesn’t work in the digital age.
-FOX 31 copy should be fast paced and urgent, Channel 2 should be warm and friendly.
-Use Problem Solvers process language: “reporting all the facts”, “getting the story right”, “being accurate”
-Use Pinpoint Weather process language: “your most accurate forecast”, “inconvenient weather is on the way”
-Review all available video and reference it in your scripts i.e. “look at this video”.
-No passive tense – “Police have found…” should be “Police find”.
-Don’t begin sentences with “we’ll tell you how…” or “we’ll show where…” just begin with “how” or “where”.
-The tone and enthusiasm of your copy is just as important as the content.
-No puns or cliché’s – ever.
-Live-to-tape topical production through the control room is not available
-Topicals must be shot without a teleprompter, transferred to our TONS server, and edited on Premiere.
-I always prefer the camera on a tripod, and the talent lit with a key light, a fill light, and a back light.
-The talent’s appearance and performance are just as important as the content.
-Always let the anchor know which line of copy they are on camera for and direct them to “sell” it.
-The animated topical open, close and transition are important because they remind viewers who they’re watching.
-Know how much time the anchors to have read, don’t let them go long and read over the closing animation.
-Banners: read-on anchor names over talent, read-on story slugs over b-roll. Short, witty story slugs are a good thing.
-Digital zooms in and out can make boring video more compelling.
-Use natural sound under every shot, people are watching with their ears.
-Adjust audio levels and fades for music, announce, anchor reads, and natural sound before pushing to Brutus.
-Have a news producer review your scrips for accuracy, ideally, they will adopt your language, which helps viewers recognize the promoted story in our newscast.
-All completed topicals should be emailed to the General Manager, News Director, and Creative Services Director at the end of the PM topical shift.
Your creative vision will help build our local News brand and drive results.
Collaborating with the creative director and working in our newsroom with market-leading talent, you will drive our daily news on-air promotion messaging using state of the art tools including Sony HD cameras, Final Cut and After Effects.
Can you collaborate and execute daily news promotion spots in the style and voice of Fox- TV’s top news brand? If so we want to see digital files or links to your best TV news promos and latest resume.
Creative pros only. You must be proficient in Final Cut; plus creative writing, video shooting, and producing news promotion.
Prior broadcast or cable TV news promotion and quality references required. Interest in local TV news is a must, newsroom experience a plus. College degree preferred.
If you can bring strong creativity and execution, solid shooting and writing, plus team work and no fear of deadlines, you will fit right in. We’re Fox so we go in our own direction. Join us!
Equal Opportunity Employer