Creative Services Director
Location: Denver, CO
Reports To: General Manager
CSD is responsible for developing the KDVR and KGWN brand messages across all media. Originate big creative ideas and be able to execute efficiently and economically. Must be a terrific collaborator and motivator of creative teams and individuals. Should be effective and comfortable managing production teams and thoroughly versed in all aspects of the creative process. Must be laser focused on the brands and able to drive on-air and digital strategies that produce measurable results. Position reports to station VP/GM.
Directs the day-to-day efforts of the creative team based on established goals.
Develop and boost the creative level and output of all department members.
Insures that creative staff’s daily execution is focused on the strategies and objectives of established brand.
�Inspires and leads breakthrough work that is a ‘pace-setter’ in the Denver market.
Develops creative excellence for all on-air and off-air messaging.
Works with news department to insure quality and consistency across all news broadcasts
Manages the overall branding and marketing efforts for two televisions stations, KDVR and KWGN, and associated digital channels, websites and apps. Marketing expertise needed in all mediums.
Current on all technologies and production trends
Handles budgeting for Creative Services. Makes capital recommendations for Creative Services hardware and software purchases.
Supervises purchase of outside media and social channels for station advertising and supervises the creation of branded campaigns.
Expertise in all aspects of social and digital media marketing.
Works with the networks to implement tie-ins with network programming.
Strong focus on broadcast news and comparative merits and value in the market.
Daily contact with most station departments.
Oversee and drive execution of community service initiatives in tandem with Community Service Director.
CSD’s must understand and employ available data, market research and other metrics to develop an effective and clearly differentiated brand strategy.
CSD develops, executes, and constantly re-evaluates marketing strategy designed to meet aggressive business goals.
The foregoing is not necessarily an exhaustive list of all functions essential to the job for which the employee is responsible, nor an exhaustive list of the minimum requirements and specifications necessary to perform the essential functions, including all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different functions be performed when circumstances change or exigencies require it.
Equal Opportunity Employer