• Creative Services Marketing Director

    Location US-CO-Denver
    Posted Date 3 weeks ago(6/4/2018 4:40 PM)
    Job ID
    2018-47673
    Category
    Marketing/Creative Services
  • Overview

    Creative Services Director

     

    Location: Denver, CO

     

    Reports To: General Manager

     

    CSD is responsible for developing the KDVR and KGWN brand messages across all media. Originate big creative ideas and be able to execute efficiently and economically. Must be a terrific collaborator and motivator of creative teams and individuals. Should be effective and comfortable managing production teams and thoroughly versed in all aspects of the creative process. Must be laser focused on the brands and able to drive on-air and digital strategies that produce measurable results. Position reports to station VP/GM.

    Responsibilities

    Directs the day-to-day efforts of the creative team based on established goals.

    Develop and boost the creative level and output of all department members.

    Insures that creative staff’s daily execution is focused on the strategies and objectives of established brand.

    Inspires and leads breakthrough work that is a ‘pace-setter’ in the Denver market.

    Develops creative excellence for all on-air and off-air messaging.

    Works with news department to insure quality and consistency across all news broadcasts

    Manages the overall branding and marketing efforts for two televisions stations, KDVR and KWGN, and associated digital channels, websites and apps. Marketing expertise needed in all mediums.

    Current on all technologies and production trends

    Handles budgeting for Creative Services. Makes capital recommendations for Creative Services hardware and software purchases.

    Supervises purchase of outside media and social channels for station advertising and supervises the creation of branded campaigns.

    Expertise in all aspects of social and digital media marketing.

    Works with the networks to implement tie-ins with network programming.

    Strong focus on broadcast news and comparative merits and value in the market.

    Daily contact with most station departments.

    Oversee and drive execution of community service initiatives in tandem with Community Service Director.

    CSD’s must understand and employ available data, market research and other metrics to develop an effective and clearly differentiated brand strategy. 

    CSD develops, executes, and constantly re-evaluates marketing strategy designed to meet aggressive business goals.

    Qualifications

     

    • Supervises all writers, producers and editors, including commercial production.
    • Minimum 10 years creative/advertising/production experience in on-air promotion at a network or major market television station including supervisory experience.
    • Undergraduate degree in advertising, marketing, communications or a related field is preferred.
    • Solid brand development experience and execution.
    • Knowledge and ability to effectively develop strategy, conceptualize ideas, supervise all aspects of original and derivative production.
    • Ability to maintain a strong and collaborative relationship with creative team and a variety of internal and external parties.
    •         TV station Marketing Experience is required.
    • Must be willing to submit to a background check
    • Must have unrestricted authorization to work in the United States

     

    The foregoing is not necessarily an exhaustive list of all functions essential to the job for which the employee is responsible, nor an exhaustive list of the minimum requirements and specifications necessary to perform the essential functions, including all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different functions be performed when circumstances change or exigencies require it.

     

    Equal Opportunity Employer

     

    #TBMB

    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.

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