Job Title: Local Sales Manager
Reports to: General Sales Manager
Responsible for all sales activity in the local television market; leading and motivating seasoned sales team, monitors and evaluates the sales performance of the local account executives; participates in the setting of and is accountable for achieving revenue goals; establishes and maintains positive working relationships with local advertising agencies and clients.
Bachelor’s degree and/or equivalent related experience with a minimum of five years in television sales in a major market. Requires analytical and technical skills to analyze markets and to develop and execute cross platform media packages, price and sell KTLA broadcast, digital and multi-channel available airtime to achieve established revenue goals and grow market share. In depth knowledge of the Los Angeles advertising environment is required. Should have existing solid relationships with agency and clients both. A strong background in sales, research and agency operations to train, motivate, direct and evaluate the performance of subordinates is a must. Candidate will possess demonstrable knowledge of the local market, rating services, new business development, multimedia advertising solutions, available research tools and other means for creating non-traditional revenue i.e.(broadcast, internet, multi-channel and sponsorships). Must have effective oral and written communication skills to negotiate and influence internal and external clients.
KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.