Location: St. Louis, MO
Reports To: General Sales Manager
The primary focus of the Research Director is to develop and manage the station’s strategic marketing research projects, provide ratings and audience analysis for the station, assist in the development of sales in various advertiser categories, and contribute to the overall station marketing effort. The Research Director serves as a research consultant to the sales department and to the station’s clients in order to generate revenue for both, by (1) providing research data using tools such as Nielsen, comScore, Wide Orbit Sales, Scarborough, Media Monitors and other appropriate research sources; (2) creating customized research presentations and highlighting the stations’ programming and viewer strengths.
Equal Employment Opportunity