• Dir, Research

    Location US-MO-St. Louis
    Posted Date 2 weeks ago(11/26/2018 5:05 PM)
    Job ID
    2018-48587
    Category
    Research
  • Overview

    Location: St. Louis, MO

     

    Reports To: General Sales Manager

     

    The primary focus of the Research Director is to develop and manage the station’s strategic marketing research projects, provide ratings and audience analysis for the station, assist in the development of sales in various advertiser categories, and contribute to the overall station marketing effort. The Research Director serves as a research consultant to the sales department and to the station’s clients in order to generate revenue for both, by (1) providing research data using tools such as Nielsen, comScore, Wide Orbit Sales, Scarborough, Media Monitors and other appropriate research sources; (2) creating customized research presentations and highlighting the stations’ programming and viewer strengths.

    Responsibilities

    • Analyze overnight ratings daily and work quickly to communicate the successes of the stations’ ratings through one-sheets and lengthier research pieces as needed.
    • Track and analyze ratings for the stations and competition during the sweeps periods. Communicate trends, successes, strengths, and weaknesses.
    • Package research and provide market/sales information to the sales staff and clients.
    • Work with all station departments including Sales, News, Creative Services, and Programming.
    • Provide decision support data to the General Manager and station department heads as needed.
    • Have the ability to conceptualize, create and deliver high-impact multimedia sales presentations.
    • Maintain programming, ratings and estimates in Wide Orbit Media Sales.
    • Support sales team by attending and participating in sales calls and client presentations when appropriate.
    • Work with National Rep Firm Telerep when necessary to create ratings estimates, coordinate one-sheets, and work on special projects.
    • Complete research requests using Scarborough, NLTV or other marketing research sources.
    • Keep Nielsen eNames and comScore program titles updated daily. Analyze titling options and know program guidelines.
    • Create, run, and maintain Nielsen Arianna reports, including overnights and sweep reports. Maintain software.
    • Monitor the Nielsen sample.
    • Keep the staff up-to-date on Nielsen’s methodology.
    • Create, run, and analyze reports using comScore StationView Essentials.
    • Create, run, and analyze reports using Media Monitors.
    • Update sales programming calendars.
    • Perform other duties as assigned.

    Qualifications

    • Bachelor’s degree is preferred and/or 2-3 years’ work experience.
    • Must possess strong strategic thinking and analytical skills.
    • Must have knowledge and understanding of the television industry relevant to broadcast, cable and new media, including research terminology and methodology.
    • Strong computer skills, including PowerPoint, Excel and Word.
    • Must be organized and detail oriented with a positive attitude toward team member requests.
    • Ability to work in fast-paced environment and handle multiple tasks.
    • Must be willing to submit to a background check
    • Must have unretsirtced authorization to work in the United States

     

    Equal Employment Opportunity

     

    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.

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