• Mgr, National Sales

    Location US-NC-High Point
    Posted Date 3 weeks ago(11/19/2019 1:58 PM)
    Job ID
    2019-50250
    Category
    Sales
  • Overview

    The National Sales Manager is responsible for all FOX 8, AntennaTV and MyFOX8.com sales activity through the COXReps national offices.  Monitors and evaluates national rep’s sales performance; assists in training and development of sales representatives; participates in setting and is accountable for meeting financial goals; establishes and maintains positive working relationships with major agencies/clients.

    Responsibilities

    • Develop and execute strategies to achieve national sales budget and/or share across multiple media platforms
    • Create and implement new ideas for generating revenue for all of our platforms.
    • Estimates the annual amount of advertising dollars to be spent in the marketplace and establishes a sales goal of a percentage of that amount.
    • Works with Sales Managers to price station inventory to maximize revenue.
    • Works with National Sales Coordinator to section and pre clear orders.
    • Works makegood dollars back in in a timely manner.
    • Focuses national rep on stations goals and objectives.
    • Creates a national action plan with target accounts and strategies.
    • Keeps rep updated of station policies, rates, selling opportunities, programming and success stories.
    • Builds and maintains strong relationships with reps and national buyers, planners and account managers.
    • Initiates and maintains local contacts that have influence in the national marketplace.
    • Keep Director of Sales informed with daily updates, weekly and monthly reports.
    • Monitors competitive national sales activity on weekly basis from reports provided by internal and external monitoring sources.
    • Monitors performance of national representative firm through on-going evaluation of various areas including billing growth, share increase, success at selling specials, pre- and post-sell efforts, attention to buyers’ and station’s needs and provides direction and guidance in developing sales goals and strategies to effectively meet these goals.
    • Assists rep in preparing sales presentations of major sports events and specials by gathering data from various station sources and overseeing preparation and presentation.
    • Works effectively and harmoniously with the other departments at the station.
    • Work closely with the national sales coordinator and assist in the training and development of FOX 8 and rep firm sales personnel.
    • Back up the Local Sales Manager and Political Business
    • Other duties as assigned.

    Qualifications

    • Undergraduate degree in marketing or equivalent-related experience
    • Minimum of five years’ experience in television sales
    • Requires analytical and technical skills to analyze markets and to package, price, and sell available airtime
    • Requires knowledge of sales, research and agency operations to train, motivate, direct and evaluate the performance of sales staff

    Apply Now

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